BehindMLM: Healthy Habits Global Coffee Review

healthy-habits-global-logoBehind MLM appears with permission of Oz at behindmlm.com

Healthy Habits Global launched in November 2013 and are based out of California in the US.

The company operates in the coffee MLM niche and is headed up by Founder and CEO Ted Fitzgerald (below right).

Fitzgerald’s Healthy Habits corporate credits him with a ‘17 year career in direct sales‘.

Prior to his direct sales career, Ted built many businesses from the ground up including athletic clubs, restaurants and other retail establishments.

Ted has hit the top positions in every company he has been involved in. He has build (sic) organizations of over 55,000 distributors with over $10 million in yearly group revenue.

On Fitzgerald’s LinkedIn profile he lists himself as having been an affiliate of Gano Excel from February 2009 to February 2011. In February 2011 Fitzgerald appears to have left Gano Excel to work for Symmetry Software (non-MLM).

Gano Excel market a Ganoderma based coffee, with Fitzgerald’s time there appearing to be the inspiration behind Healthy Habits Global.

Despite mention of a seventeen year plus direct sales career, I was unable to find any further information on Fitzgerald’s involvement in the MLM industry.

Read on for a full review of the Healthy Habits Global MLM business opportunity.

 

The Healthy Habits Global Product Line

ganoderma-mushroom-coffee-line-healthy-habitsHealthy Habits Global’s flagship product is a Ganoderma mushroom infused coffee.

Healthy Habits coffee is enriched with Reishi (Ganoderma Lucidium), one the most versatile all natural herbs know (sic) to man.

Every great tasting cup has 154 antioxidants and 200 phytonutrients that promote the body’s ability to function in an optimal state.

Healthy Habits coffee is available in both “gourmet black” and “gourmet blend” varities. The company also markets Chai Tea, “EnerGi Blast” energy drink concentrate and hot chocolate

Unfortunately no retail pricing is provided on the Healthy Habits website, with the company demanding visitors enter a “sponsor code” before they’ll  reveal how much their products cost.

 

The Healthy Habits Global  Compensation Plan

The Healthy Habits compensation plan pays upfront retail commissions and residual monthly commissions via a unilevel compensation structure. Affiliate rank advancement and car bonuses are also available.


Affiliate Membership Ranks

There are eleven affiliate membership ranks within the Healthy Habits compensation plan and, along with their respective qualification criteria, they are as follows:

 

    • Marketing Rep – sign up and generate at least 20 PV a month and recruit at least one affiliate

 

 

    • Distributor – generate at least 50 PV a month and recruit at least two affiliates

 

 

    • Bronze – generate at least 100 PV a month and recruit at least three affiliates

 

 

    • Silver – generate at least 100 PV a month, have a downline generating at least 5000 GV a month (no more than 60% from any one unilevel leg) and recruit at least 4 affiliates (of which at least 1 is generating 100 PV or more a month)

 

 

    • Gold – generate at least 100 PV a month, have a downline generating at least 10,000 GV a month (no more than 60% from any one unilevel leg) and recruit at least 4 affiliates (of which at least 2 are generating 100 PV or more a month)

 

 

    • Emerald – generate at least 100 PV a month, have a downline generating at least 25,000 GV a month (no more than 60% from any one unilevel leg) and recruit at least 4 affiliates (of which at least 3 are generating 100 PV or more a month)

 

 

    • Ruby – generate at least 100 PV a month, have a downline generating at least 50,000 GV a month (no more than 60% from any one unilevel leg) and recruit at least 4 affiliates who are generating 100 PV or more a month

 

 

    • Diamond – generate at least 100 PV a month, have a downline generating at least 100,000 GV a month (no more than 60% from any one unilevel leg) and recruit at least 5 affiliates who are generating 100 PV or more a month

 

 

    • Blue Diamond – generate at least 100 PV a month, have a downline generating at least 250,000 GV a month (no more than 60% from any one unilevel leg) and recruit at least 6 affiliates who are generating 100 PV or more a month

 

 

    • Black Diamond – generate at least 100 PV a month, have a downline generating at least 500,000 GV a month (no more than 60% from any one unilevel leg) and recruit at least 6 affiliates who are generating 100 PV or more a month

 

 

  • Crown Diamond – generate at least 100 PV a month, have a downline generating at least 1,000,000 GV a month (no more than 60% from any one unilevel leg) and recruit at least 6 affiliates who are generating 100 PV or more a month


Fast Start Bonus

The Healthy Habits Fast Start Bonus pays out on all orders made by a newly recruited affiliate or retail customer, within thirty of joining the company (affiliate) or making their first product order (retail customer).

The Fast Start Bonus pays out down four levels of recruitment (unilevel):

  • Level 1 (personal recruits/customers) – 25%
  • Levels 2 and 3 – 10%
  • Level 4 – 5%


The Fast Start Bonus is paid out weekly. Note that an affiliate must have at least 100 Personal Volume (PV) a month in sales orders to qualify.


Retail Commissions

Retail commissions are paid out down seven levels of recruitment (unilevel). The affiliate who makes the sale earns a 20% commission on the order, with the rest of the retail commissions paid out as follows:

  • Levels 1 and 2 – 5%
  • Level 3 – 10%
  • Level 4 – 5%
  • Level 5 – 6%
  • Level 6 – 7%
  • Level 7 – 8%


Unilevel Commissions

Residual commissions in Healthy Habits are paid out using a unilevel compensation structure. A unilevel compensation structure places an affiliate at the top of a unilevel team, with their personally recruited affiliates placed directly under them (level 1).

unilevel-commission-structureIf any of these level 1 affiliates go on to recruit new affiliates of their own, they are placed on level 2 of the original affiliates unilevel team. If any level 2 affiliates recruit new affiliates they are placed on level 3 and so on and so forth down a theoretically infinite number of levels.

Unilevel commissions are paid out as a percentage of the sales volume generated by affiliates in a unilevel team. How many levels an affiliate is paid out on depends on their Healthy Habits affiliate membership rank:

 

    • Marketing Rep – 5% on levels 1 and 2

 

 

    • Distributor – 5% on levels 1 and 2 and 10% on level 3
    • Bronze – 5% on levels 1 and 2, 10% on level 3 and 5% on level 4

 

 

    • Silver – 5% on levels 1 and 2, 10% on level 3, 5% on level 4 and 6% on level 5

 

 

    • Gold – 5% on levels 1 and 2, 10% on level 3, 5% on level 4, 6% on level 5 and 7% on level 6

 

 

    • Emerald – 5% on levels 1 and 2, 10% on level 3, 5% on level 4, 6% on level 5, 7% on level 6 and 8% on level 7

 

 

    • Ruby – 5% on levels 1 and 2, 10% on level 3, 5% on level 4, 6% on level 5, 7% on level 6, 8% on level 7 and 2% till the first Ruby ranked affiliate is found past level 7

 

 

    • Diamond – 5% on levels 1 and 2, 10% on level 3, 5% on level 4, 6% on level 5, 7% on level 6, 8% on level 7 and 2% till the first Diamond ranked affiliate is found past level 7

 

 

    • Blue Diamond – 5% on levels 1 and 2, 10% on level 3, 5% on level 4, 6% on level 5, 7% on level 6, 8% on level 7 and 2% till the first Blue Diamond ranked affiliate is found past level 7

 

 

    • Black Diamond – 5% on levels 1 and 2, 10% on level 3, 5% on level 4, 6% on level 5, 7% on level 6, 8% on level 7 and 2% till the first Black Diamond ranked affiliate is found past level 7

 

 

  • Crown Diamond – 5% on levels 1 and 2, 10% on level 3, 5% on level 4, 6% on level 5, 7% on level 6, 8% on level 7 and 2% till the first Crown Diamond ranked affiliate is found past level 7


Prosperity Bonus

Healthy Habit’s Prosperity Bonus functions as a rank advancement bonus, paying affiliates a one-time bonus for qualifying at certain affiliate membership ranks.

  • Bronze – $250
  • Silver – $500
  • Gold – $1000
  • Emerald – $2500
  • Ruby – $5000
  • Diamond – $10,000
  • Blue Diamond – $100,000
  • Black Diamond – $250,000
  • Crown Diamond – $400,000


Car Bonus

The Healthy Habits Car Bonus is a monthly bonus to be put towards a car, paid out to ranking Gold affiliates or higher:

  • Gold – $200
  • Emerald – $400
  • Ruby – $600
  • Diamond – $800
  • Blue Diamond – $1000
  • Black Diamond – $1200
  • Crown Diamond – $1400

 

Joining Healthy Habits Global

Basic affiliate membership to Healthy Habits is $25, however there are several additional (and optional) “pack” levels an affiliate can join at:

  • Member Pack – $49
  • Basic Pack – $99
  • Business Pack – $199
  • Success Pack – $499
  • Executive Pack – $999


Each of these packs comes with a selection of Healthy Habits products and (as far as I can tell), don’t have any impact on an affiliate’s earning potential in the compensation plan.

 

Conclusion

Let’s face it, the biggest challenge a Health Habits affiliate will face is the question “another mushroom based coffee company?”

Yes a bajillion people drink coffee each day and we’ve all seen the “second only to oil!” marketing spiels, but at the end of the day this is an MLM niche that is well populated and by all accounts, has been doing pretty well for a number of years.

Ganoderma mushrooms are Ganoderma mushrooms, and to your average person you’re going to have a hard time convincing them your mushrooms are somehow better. That’s if you can convince them of the benefits of drinking mushroom coffee to begin with.

Which brings me to Healthy Habits’ own eyebrow-raising marketing spiel:

Most ailments and chronic illnesses are caused by pH imbalance due to toxin build up. Ganoderma Lucidum removes or neutralizes toxins so the body can rebuild its natural immune system.

You will feel beneficial effects on day one, depending on your pH imbalance. Ganoderma finds and attacks areas of weakness or illness.

If you take Ganoderma daily, you’ll feel distinctively rejuvenated and healthy.

Healthy Habits don’t mention any specific illnesses, however they are clearly marketing their coffee as a generic “cure-all” of “ailments and chronic illnesses”.

The above is taken from Healthy Habits own official affiliate marketing material mind and is what the company wants affiliates to use when promoting Health Habits. If you ask me they’re pretty much inviting an FTC review with that copy.

Compensation plan wise Healthy Habits fares much better. In particular I like the distribution of retail sales down multiple levels. Mimicking the unilevel commissions (minus the infinity component), this should be a great incentive for affiliates to get their downlines generating that important retail volume.

One thing I was a bit iffy on was the early recruitment qualifications that kick in from the very first affiliate membership rank (Marketing Rep). Granted this only ever extends to six recruited affiliates, it would have been nice to see some volume (particularly retail) qualifiers implemented over the first few affiliate ranks.

A small number of team building qualification criteria is fine in the later levels but you really want to get those new affiliates focusing on retail sales early on.

Other than that things look pretty solid, but again I come back to the whole “just another mushroom company” thing.

Clearly Ted Fitzgerald has been influenced by his time at Gano Excel, with Healthy Habits pretty much offering the same product range. Why Fitzgerald left Gano Excel I’m not sure but I’d hope that, whatever the reason, he’s addressed it in Healthy Habit’s business model.

There’s also some borrowing of Healthy Coffee’s business model, with the company’s logo appearing on the Healthy Habits website domain:

healthy-coffee-logo-healthy-habits-global-website

What’s going on there I’m not sure but Healthy Coffee also market “EnerGI” branded beverages (same manufacturer?).

As a potential Healthy Habits affiliate I’d probably hit up the warm market first by purchasing some Healthy Habits product and doing some actual tests with people you know. Try to get a real sense of how the product fares by just letting people try it, avoid the whole mushroom marketing spiel and mentioning the Healthy Habits income opportunity altogether.

If you get a positive reaction then you might have a shot at marketing it, however if you have to harp on about the mushroom in the coffee and convince people they need to be drinking the stuff, then that’s something to consider for the long-term (sustainability by way of likely monthly re-orders).

Good luck!

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3 comments for “BehindMLM: Healthy Habits Global Coffee Review

  1. 11/23/2013 at 10:55 pm

    I for one feel blessed that Ted Fitzgerald chose to go the path that he did and started Healthy Habits Global. HHG is very different from the other Coffee/Beverage MLM’s out there in many ways.

    Sure, we have Ganoderma as one of our core ingredients, yet the concentration of this powerful ingredient is much grater than what has been typically used by the other companies in their products, thus more health benefit.

    Also, most comp plans used are Binary which does not make sense if the companies were interested in assuring even the novice marketer that they will earn income. Binary does not pay the weak marketers, only the very strong; thus most promoters get financially eroded from those companies over 3-6 months in most cases.

    Unilevel Pay is s Magical Pay structure as it can really allow even a newbie to make money even if they ONLY enrolled 1 customer or promoter. Seasoned Marketers are able to bring in large results and get paid big for that as well. Having up to $400,000 in 1 time Bonuses (combined $769,250) for Rank advancements attracts lots of Veteran Successful Pros like myself to the table.

    What I love about Healthy habits as well is the ability for some one to be able to choose to “ONLY” direct sell HHG instead of building it as a Network Marketing setup. They literally upon Revenues created by going B2B (Business to Business), charity and of course to individuals, could Rank advance all the way to the top based on personal goals and desires to achieve.

    Glad to see more than 1 blog relay this news story about HHG as it shows the interest in the company is rising quickly. I look forward to working with all those who are serious about being a part of company that really cares about their promoters long term success.

    All the Best,
    HHG Founding Promoter
    Marc Shamus
    http://BeverageIncomeSystem.com

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